Optimisation

Bridgehead Consultancy helps you turn potential into performance by implementing practical training programs to give your team the structure, strategy, and confidence to win.

We help you to identify where the problems lie within your business and to gain an understanding of the why,
based on the perspectives of your people.

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How can we help?

We help you to identify…

where the problems lie within your business and to gain an understanding of the why, based on the perspectives of your people.

The result…

A more engaged workforce and the alignment and capability needed for winning high-value bids and strategic deals.
Making or missing your targets comes down to two things:
Bridgehead Business Optimisation

So why our training approach?

The difference between thriving organisations and those that merely survive, often lies in their ability to uncover and resolve the gaps between current and optimal performance.

We work closely with your stakeholders to assess how ready your organisation is to manage complex strategic bids, by identifying the strengths and the gaps.

This allows us to produce a clear roadmap for improving your win probability.

Our programs are highly practical and tailored to your organisation.

We focus on disciplines that our clients say make the biggest difference in consistently achieving sales targets:
» Baselining, producing ‘actionable intelligence’
» Strategy, shape & plan
» Solution design & win strategy
» Pitch development & delivery
» Negotiation & award
» People, process & execution discipline

Our hands-on approach means learning is practical and immediately applicable.

Ongoing coaching and support

We work alongside your teams to reinforce skills, guide live opportunities, and ensure knowledge sticks.

The benefits

Higher win rates: maximise success on must-win opportunities.
Confidence in teams: align people with strategy and execution.
Efficiency and discipline: reduce wasted effort and focus on what wins.
Capability that lasts: skills stay within your organisation, not the consultant.

Who is our expert?

Chris is the co-founder of the UK APMP and a Founding Fellow of the Institute of Sales Professionals. Chris has founded and led successful consultancies including ‘Practical Bid Solutions’ and ‘Get to Great Results’, with a career dedicated to helping organisations win their most complex and strategic deals.

Bridgehead Optimisation Lead Chris Whyatt

With decades of leadership in bidding and sales transformation, Chris has:

» Guided strategic deals worth billions across technology, engineering, professional services, and manufacturing.
» Delivered major growth initiatives, sales turnarounds, and channel optimisation programs.
» Built the first online, CMM-based benchmarking models for both bid and sales.

His approach is simple but powerful: collaboration over consultancy – ‘do with’ rather than ‘do to.’ This ensures your teams learn by doing and retain the capability for future wins.

Our Expertise

» Strategic deal capture and execution
» Coaching win teams & leadership oversight
» Win strategy development and facilitation
» Sales and bid process improvement
» Capability benchmarking and gap analysis
» Building structure, discipline and repeatable success

Why work with us?

» Proven methodologies – grounded in best practice, tailored to your business.
» Credibility & leadership – shaped industry standards through apmp and isp.
» Hands-on engagement – embedding real skills and confidence into your teams.
» Sustainable results – building long-term capability, not short-term fixes.

Position yourself today for work-winning projects.
Get started today with a free consultation…

Get in touch with our experts