Marketing consultancy
What we do?
Marketing forms the key foundations of an organisations proposition and their ability to connect, engage and communicate with their target audience. Bridgeheads marketing services, which focus on delivering bespoke construction marketing packages and services to construction industry businesses, has been developed to aide an organisations business development, growth and presence within their market sector.
Bridgehead provide the marketing foundations and positioning to enable and support future business growth and success.
Our services:
Marketing and positioning management services:
Marketing strategy
Working with you to create a bespoke marketing strategy that supports the overall business and growth objectives.
Digital marketing
Creation of targeted initiatives and campaigns that engage with your prospective client base.
SEO & SEM management
Optimising your online assets to drive quality traffic and prospects to your website.
PR & communications
Generating positive reputational perception and relationships within your market sector.
Social media management
Our all-encompassing social media management covers posting, advertising, targeting and engagement strategies.
Content production
Creation and publication of engaging marketing content which generates business leads.
Brand and design management
Building a recognisable identity that is positively perceived within your market sectors.
Examples of work
01
Positioning
02
Solutioning
Bidding
Exceptional bid libraries are crucial as AI helps competitors create more polished responses. The edge comes from organised, compelling collateral. We help you build a robust bid library that equips your team to adapt content, ensuring proposals are differentiating and persuasive.
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02
03
Governance and Process
Securing profitable projects on favourable terms is key to sustainable growth. We’ll help you develop a tailored governance process, seamlessly integrated into your operations, ensuring clear decision making with approvals aligned to authority and contractual boundaries. PAS 360 best practices support an efficient, cost-effective approach to prioritising opportunities.
04
Opportunity Sourcing
Finding the right opportunities is key to growth at any stage. Our sourcing and portal management service streamlines lead generation across platforms like Constructionline, Builders Profile, and Contracts Finder. We set up filters, alerts, and checks to match projects with your capabilities and reach, while identifying frameworks for a steady pipeline. We also assist with prequalification, ensuring you’re well positioned for success in every pursuit.
05
Public Relations, Marketing and Communications
Reputation, awareness, perception and branding are crucial to your positioning. Our team of strategists, brand specialists, marketers, and designers work together to craft messaging that resonates and drives growth. We offer innovative solutions in branding, campaigns, social media, web design, and PR to make your brand stand out. With data driven insights and clear strategies, we align with your goals for measurable success.
Capture Planning
An effective capture plan is vital for strategic bids, developed well before the ITT arrives. It helps you position yourself as the preferred partner. We help refine your approach, challenge assumptions, identify decision-makers, and build relationships to guide informed decisions throughout the bid lifecycle.