Our Managing Director Ken Erskine was honoured to contribute to the latest issue of Bidding Quarterly, which focused on stakeholder management. How can we maintain genuine human connection in bidding in our increasingly dehumanised digital working world?
With over 40 years’ experience in bidding, Ken is better placed than most to advise on stakeholder management! In this thoughtful, practical article for Bidding Quarterly, he reflects on the overriding importance of human connection in winning bids.
What can we do to ensure that, while embracing intelligent, targeted use of AI and other digital tools, we don’t lose the trust, understanding and relationships that deliver success?
Ken identifies and explains four key ground rules:
- Keep talking – nothing beats a direct conversation!
- Be mindful of everything you say – buyers are human and make decisions emotionally…
- Inhabit your client’s world – success comes from understanding their pressures, priorities and hidden concerns
- Stay authentic – people buy from people, not from avatars or algorithms.
Read the full article here :
Bid solutions: Beyond the keyboard: why human connection still wins bids