Learning to say ‘no’: seven steps to bid selectivity

Learning to say ‘no’: seven steps to bid selectivity

Learning to say ‘no’: seven steps to bid selectivity How often does your business bid for work you’re unlikely to win? Is it ever guilty of ‘ego’ bids – driven by personal pride and competitiveness rather than strategic information and logic? Have you experienced the...
Beyond the keyboard: why human connection still wins bids

Beyond the keyboard: why human connection still wins bids

​Beyond the keyboard: why human connection still wins bids Our Managing Director Ken Erskine was honoured to contribute to the latest issue of Bidding Quarterly, which focused on stakeholder management. How can we maintain genuine human connection in bidding in our...
The road to Optimisation

The road to Optimisation

The road to Optimisation What is Optimisation? Before exploring the road to optimisation, it’s essential to define what optimisation means in a business context. The best definition I’ve found is:“The process of improving processes, systems, or strategies to maximise...
Keep it simple: why clarity wins in digital marketing

Keep it simple: why clarity wins in digital marketing

Keep it simple: why clarity wins in digital marketing In today’s digital landscape, platforms like TikTok, Instagram, and YouTube Shorts are shaping how people consume content. Users are scrolling faster than ever, and attention spans are shorter than ever. The...