1. Create with purpose
Malika’s favourite part of her role has been the freedom to create with intention – not just designing for the sake of aesthetics, but crafting work that carries meaning and brings clarity to complex ideas.
She encourages other designers to adopt the same mindset: to approach every project with a sense of purpose, asking why each element exists and how it supports the overall message. For Malika, the most impactful design isn’t just visually appealing; it’s thoughtful, intentional, and rooted in a deeper understanding of the problem it’s trying to solve.
The role of a graphic designer. Explored. – Bridgehead Consulting Ltd
2. Growth through support
Malika believes that growth as a designer is deeply rooted in the culture you’re part of. She encourages others to seek out environments where mentorship is more than just advice – where you’re trusted to take ownership, your ideas are genuinely heard, and you’re supported in stepping into leadership.
For her, being part of a team that values shared growth and open collaboration has been key to building both confidence and capability.
Meet the team | Work-winning and bid strategy experts
3. Balance enables better work
Work-life balance isn’t just a nice-to-have but essential for sustainable creativity and delivering high-quality work. It’s important to prioritize making space for rest and recharge, because creativity truly thrives when it has room to breathe.
Maintaining balance supports not only personal well-being but also the clarity and impact of every project.
4. Design that reaches beyond the screen
To grow as a graphic designer, it’s important to embrace projects that push you beyond your comfort zone – from high-level strategic work to hands-on, tangible designs. Taking on diverse challenges helps you adapt, expand your skill set, and refine your craft. Every project, no matter how big or small, is an opportunity to perfect your work and make a meaningful impact across an organisation.
For example, Malika’s work ranges from creating strategic marketing assets to designing official lanyards for the entire Munnelly Group – showing how stepping outside typical design boundaries leads to growth and versatility.
5. Collaboration and the future
Malika’s collaborative spirit has made her an essential part of the team. Whether contributing fresh ideas or building on those of others, her impact is deeply rooted in a commitment to shared success.
Just one year in, she has brought insight, creativity, and clarity to every project she’s been involved with. We’re proud to be a place where voices like hers are trusted from day one, and even prouder of the growth she’s achieved in just 12 months.
Here’s to more bold ideas, continuous learning, and the meaningful impact we’ll continue to create together.
#TeamBridgehead #WorkAnniversary #MarketingWithPurpose #DesignInPractice